How to Avoid Amusement Park Building Minefields
In the face of the construction minefields of the amusement park, the following can provide several countermeasures for you:
1.Scientific Park Site Selection
The city is one of the key elements that determine the success or failure of the theme park. The location of all theme parks will first choose the city. Indeed, the theme park should be positioned in a city with a developed economy and a large floating population to ensure a good visitor source market.
According to a research result, the development of the theme park must be supported by two customer markets: First, the area within one hour of range of driving to the theme park is a first-class source market, the population needs at least 2 million people; Second, the area within 3 hours of range of driving to the theme park is a secondary source market, and the population should also reach more than 2 million. In addition to these, the third source market is also very helpful, but it cannot be over-reliant. After selecting the city, there is also a cautious choice of the specific traffic location of the project. The large theme park must have good external traffic and good accessibility. It is best to be located near the main traffic line, and there are secondary roads that can be used as auxiliary or emergency entrances and exits.
For a theme park, the theme is the foundation of the existence of the park. The uniqueness of the theme is an important factor that distinguishes a theme park from other theme parks, forming differences and having unique appeal.
The theme of the park generally requires the following three features.
①The theme should be regional. The theme park should closely integrate the theme with the local culture to create its own brand. At the same time, it should use the culture as a link to drive the relevant industrial chain, thus creating a tourism culture with distinctive characteristics.
②The theme of the park must be contemporary, and follow the pace of the times, in line with the aesthetic and psychological needs of modern people.
③The theme of the park should be constantly updated. For a large theme park, only one theme is not enough. It should also focus on the core theme, and continuously innovate in combination with the demand, thus continuously enriching the core theme.
3.Novel product projects, innovative product technologies
To maintain a long-lasting theme park, you must constantly innovate new rides. Product innovation in theme parks can be achieved in two ways.
First, enrich the product content. With the diversification of tourists’ needs, the entertainment content of the theme park must also be diversified and innovative, and the creative content can be launched in various aspects such as tour, event, catering and business.
Second, the innovation of product technology. With the wide application of modern technology, theme parks also need to continuously improve the technical content of goods, and enhance the interaction with tourists through technology.
4.Integrate regional culture into landscape design
The landscape environment is the object of tourists’ amusement space and emotional experience. It also influence the theme park taste effect and brand image foundation. Therefore, the cultural design can be visually presented in front of the tourists through the landscape elements. In the design process of the tour line, it is necessary to emphasize the cultural characteristics of the landscape and architecture style according to the theme of the project, and subtly convey the core concept of it.
5.Achieve a diversified profit model
A successful theme park is not just a single ride project, it should also include a range of related industry elements. In order to develop long-term domestic theme parks, we must first break through the current ticket economy model and form a composite business operation system. Moreover, strengthen brand awareness and establish brand effects.