How to Improve the Brand Influence of Amusement Parks?
When a park becomes bigger and bigger, operators often consider a question: How to improve the brand influence of the parks? In addition to large-scale scenic spots and large-scale theme parks, the radiation range of naughty castle parks, indoor parks, and electric cities have always been limited. How can the park be famous?
Enhance the recognition
In order to make it easier for consumers to distinguish between amusement parks, and make them recognize the park at a glance and influence their purchase decisions at the first time. For example, there are two adjacent parks, one is an IP park, and the other is an ordinary park. For children, the facade with an eye-catching and vivid IP recognition has a higher identification. In some ways, a park with IP content is also beneficial for enhancing brand recognition.
Create a selling point
The point of creating a selling point is to reduce the cost of making decisions when consumers buying goods and consuming. When we face with unfamiliar products, we always have doubts and will not try it easily. The role of the brand is to provide reasons for consumption, to stimulate consumers’ psychological desires with a moving reason. Parents’ buying points usually are: price, safety, hygiene, fun, growth, and service. The park market project can be combined with these perspectives in branding.
Consumptive added value
The consumptive added value is to help the amusement enterprise to create perceptual value and spiritual value in addition to physical value and functional value, so that consumers will feel that buying this brand is more “value”. Just like Lego in Denmark, the image IP license is constantly updated. Lego gives customers the spiritual experience of “life has infinite possibilities ”. You don’t know what toys it will launch in the next second. In addition to products and services, its consumption also includes culture. However, the so-called culture of the domestic park is either “happy growth” or “happy life”, it is very single and empty, and has no difference.
These three functions of the brand are all work at the level of the consumer’s mind. Therefore, the significance of building a brand is to exert influence on the user’s mind. After all, creating influence is the core of the brand strategy.