How to Manage the Customers Well?
Indoor children’s amusement park is a place of entertainment that many children like to visit. It is free from the influence of environment, weather and other factors which makes it profitable all year round. But the business is also being watched by many investors, as more and more indoor children’s playgrounds open up and competition grows. Faced with this situation, how can the park operators consolidate existing members and develop new customers?
- Establish a Database of Member Information
First of all, there should be a good library of information for indoor children’s amusement park members. This membership information base can classify the customers well through the design of member information content. Making differentiated marketing and operation for different categories of customers, the company provides nearly tailor-made service for the target customer group, greatly improves the customer’s consumption experience, thus greatly enhances the customer’s reputation, and thus generates loyalty.
- Establish Emotional Connection with Customers in Daily Operation
Many operators ignore the opportunity for emotional communication with customers and focus too much on price. The promise of a lower price may satisfy the rational demands of customers, but it does not motivate their emotional needs. The successful indoor children’s park franchisee strives to establish a sense of closeness, liking and trust with customers.
- Analyze Customer Behavior Data
What equipment enjoys the most popularity and what equipment attracts ridicule. Through the analysis of consumer behavior, find the insufficiency in children’s amusement park, and then in view of the problem to improve the discovery. In this way, it’s will be better every day, at that time, even if there is no big activities, also can attract many consumers to come to deal with the membership card.
- Retain Customers and Develop New Customers
Many customers come by accident for the first time and there is not much loyalty. It is easy to lose customers once competitors emerge. The potential of a store is not determined by how big the park begins, but by how many guests it can keep. When the operators of the park master the customers, they can continuously develop new customer sources, such as distributing leaflets, making concessions and other methods to develop new customer sources.