Master the Business Skills of Amusement Park and Make It More Popular
Children’s amusement park is a playground for children. Many parents bring their children to the park during their leisure time. However, many investors have discovered this business opportunity and have joined in this industry. Children’s playgrounds can be found everywhere. Since market demand is limited, how to stand out from the crowd and make the park more popular requires some skills.
1、Increase the number of customers’ visits to the park
Children have a lot of curiosity, and the more novel the amusement parks are, the more they can attract children’s attention. However, due to the limited space of the venue and the fixed amusement program, the freshness of the children for the amusement park will greatly reduce. Under such circumstances, how should the park increase the frequency of customers’ visits to the park?
(1) Regular free experience events
Hold regular free experience events, the reputation of parents and children is the most beneficial way to promote the park. Through the observation, trial of play, and listening of the target customers, they will have a good impression on the park, thus generating continuous consumption behavior.
(2) Individualized design according to different age groups
Understand the needs of children of different ages, and design the space and content of the park to suit their individuality. Actively carry out a number of diversified theme activities, continue to inject new and advanced technology into the construction of the park, and increase the immersive play experience of the scene to extend children’s stay time and consumption frequency as much as possible.
2、The development of children’s amusement park
The single mode of children’s playground can no longer meet the individualized consumer needs of children. Diversified development is a major trend in the development of children’s playgrounds. The diversified children’s playground is not just an increase in the area of the park. By integrating different formats to open up children and parents’ need for consumption is a major strategic goal in park management.
(1) Make a reasonable space layout
Select amusement equipment that meets the market demand and high playability to make reasonable combinations and matches, and constitute a unity of style. This combination should be not only novel, peculiar, comfortable, but also be functionally reasonable, and distribute regionally to drive the increase of traffic. If you combine a children’s slide in a children’s playground with interactive projection technology, the slides can produce a variety of games, and children can interact with the projected game content.
(2) Integration of industry chains in different industries
If children’s Paradise want to stand out from the crowd, it should integrate different industries to realize the development of the whole industry chain, customize the park to meet the needs of children and parents, and promote the development of children’s parks. For example, children’s parks can cooperate with other areas of children’s business. Such as children’s educational institutions, maternal and child supplies stores, kindergartens, children’s clothing stores, toy gift shops and so on.
(3) Add multi-scene interactive play experience
Transform a single amusement project into an interactive scenario space, add a multi-scene interactive play experience; design games with themes of children’s favorite space, ocean, car, etc., enhance consumer stickiness and update some other fun play equipments from time to time.
3、Increase parent-child interaction projects
Child-assisted parental spending produced by parent-child interaction has become an important part of amusement park’s income. The children’s park can no longer focus on children alone. Parents’ needs and spending are also very important. For example, we can appropriately increase the number of parent-children’s play projects or activities, letting adults and children interact together to experience more fun.
Of course, we also need to improve the quality of the service to meet the individual needs of the children’s parents. Quality service is essential to children parks’ long-term development.