Two Major Thoughts that Children’s Amusement Park Operators Need to Have
How can we better manage indoor children’s parks? Experienced park operators believe that they have explored a tailor-made method; Even those who are involved in the amusement industry have seen a lot of business strategies. Thinking is the most important thing in any business. If you want to do a good job in children’s amusement park, you must have a change seeking thinking and transpositional thinking.
Change seeking thinking: discovering deficiency, actively seeking change
From the offline purchase to the online shopping, in the era of rapid development and update iteration, how to keep up with the times, guide or cater to the needs of customers? It is very important for the park operators to have a change seeking mind. To change is not to say “change” all the time. Foe good content of parks, you can choose to keep, but for some other aspect parks can do better, you can make changes. For example: novel children’s play facilities, more intimate service awareness, more efficient promotion methods, more perfect business management mode, etc. Accumulate advantages one by one, so as to make your park more competitive.
Transpositional thinking: think more for others
Children’s parks also belong to the service industry. How to do a good job in the park and attract more customers to consume is an important thing we must consider. If the park operator has a transpositional thinking, it can help us to do a better job. Suppose you are a parent. What kind of play experience do you want your child to get in the children’s playground? What kind of service do you want to get at the children’s playground? Everything starts with the needs of users.
When the park operators have these two kinds of thinking, how should they be implemented in specific matters?
1.Regular disinfection for safety
The amusement equipment in the children’s playground needs to be disinfected regularly to ensure that the equipment that the children come into contact with in the park is clean and hygienic; there also should be less right angle and more curved design in the venue. The entire children’s play facilities should be regularly checked for safety to prevent safety accidents caused by equipment leakage of power and loosening.
2.Add a parent rest and entertainment area
The main service target of the children’s paradise is children, but you must know that children usually go to the park with parents. It is not enough to keep the children and it is more important to keep the parents. First of all, it is very necessary to set up a parent leisure area in the children’s park. The leisure area should be in front of the children’s play area, so that the parents can rest comfortably, and the children can be kept in the parents’ eyes at any time, and parents can also take care of the children. You can also add some video game consoles to the children’s playground to “retain” the parents.
3.Leisure area support
Mobile phones are the most commonly used tools in our lives. We can install charging sockets and free wireless networks in the parents’ rest area, so that parents also charge mobile phones, computers and other electronic products while they are waiting for their children. Thus parents can take care of the work while accompanying the children. Set up shoe cabinets and lockers to facilitate the placement of shoes and items for parents and children, to keep the interior of the park clean and hygienic, and to place items in an orderly manner.
4.Multi-parent-children interactive rides
Add some amusement facilities that parents and children can participate in together, so that parents can participate in it rather than wait boringly , and it is also conducive to the development of parent-child relationship.
5.Organize activities regularly to increase viscosity
When children are having fun in children’s playgrounds, one of the most common behaviors of parents is taking pictures. They are very happy to record the growth of children. By organizing activities, customers can be more viscous. It also can provide a platform or environment for parents to better record the growth of their children.
6.Cross-industry cooperation and business promotion
In the Internet age, promotion is a very important part of business activities. How to let more customers know about us and come to experience, the promotion of different industry alliances is a good way. For customers who buy children’s clothing in children’s clothing stores, we can provide them with children’s playground free experience coupon or discount coupon; for children’s playground customers, we can also provide them with children’s dining discounts, etc. “Cooperation”, “sharing” and “win-win” are the main themes of a big business. The era of single-handedness has already passed.
7.Create a professional service team
The service industry, of course, requires a professional service team. Children’s parks should employ young women who have experience with children, such as kindergarten teachers, tutors or young mothers, to gradually build a professional service team through the competition of survival of the fittest.
In addition to the above, there are many other details of the work in the children’s playground should be paid attention to. It may be difficult to change the thinking of operators and apply them skillfully in practice. Running the park is not an overnight affair.