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A Whimsical Ride Through MagicLand – Italy’s Beloved Family Train Project

A Whimsical Ride Through MagicLand – Italy’s Beloved Family Train Project

Client Background

In 2024, MagicLand initiated a project to enhance the family-friendly offerings of the park. The goal was to introduce a classic yet enchanting attraction that could appeal to children and families alike, while reinforcing the park’s visual identity and immersive storytelling. After evaluating multiple international suppliers, MagicLand partnered with Dinis to introduce a new custom-themed amusement train, designed to blend seamlessly with the park's vibrant fantasy environment.

Project Overview
Transaction Date:
August 30, 2024
Installation Location:
Italy
Park Name:
MagicLand S.p.A.

Procured Equipment

MagicLand procured the Miniature Amusement Park Train, a trackless train model ideal for transporting visitors and adding to the magical ambiance of the park. Key features of the train include:

  • Custom Theming: Fully customized exterior to match MagicLand’s whimsical branding and color palette.

  • Electric Power System: Eco-friendly, quiet operation with zero emissions—perfect for indoor and outdoor use.

  • High Capacity: Accommodates multiple families per ride, ideal for high visitor traffic.

  • All-Terrain Tires: Enables smooth travel across various surfaces within the park.

  • LED Lighting and Onboard Audio System: Enhances the ride experience, particularly during evening operations.

  • Safety Enhancements: Equipped with anti-collision systems, secure door locks, and non-slip flooring for child safety.

  • Modular Carriages: Easily extendable train length for future visitor capacity growth.

This train became not only a ride but also a themed transport attraction, connecting different sections of the park with joy and convenience.

Outcomes and Future Plans

The amusement train was warmly received by visitors, with both parents and children expressing high satisfaction. It quickly became one of the most photographed features in the park. The addition has contributed to smoother guest flow and increased dwell time in key areas, including restaurants and retail shops.

The success of this collaboration has sparked ongoing discussions for future projects, including additional transport-style attractions and seasonal ride theming updates. MagicLand has also expressed strong interest in placing recurring orders, positioning this partnership as a promising long-term cooperation between Dinis and one of Italy’s most prominent amusement destinations.

The upgrade of amusement park equipment has greatly enhanced the overall guest experience and increased the park's competitiveness. By enriching attractions and boosting visitor satisfaction, the park has seen a notable rise in attendance and solidified its reputation in the industry. We invite you to partner with us to create unforgettable experiences and reach new heights together.

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